Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website in search results. In business laymen terms, the more frequent a website appears in search results, the more potential clients it will receive from the users of the search engines, therefore, the importance of SEO cannot be overlooked.

Web developers and designers posssessing extensive programming knowledge and experience may not understand SEO. SEO can be very difficult and laborious and you may only see the results in weeks, or even months. This depends on the competitiveness of various variables, thus, much experimentation is required.

Ever wondered how search engines like Google or Yahoo rank websites in its search results? Unfortunately, search engines don’t reveal how they rank sites to external parties. Not to worry! Our proficient methodologies in Search Engine Optimization enable your site to rank well in search engines.

What we do:

When it comes to SEO, planning is everything. There are 5 basic variables that our team will work on when you engage us for your project:

  • Keywords
    Keywords are the foundation of your search engine strategy. They are placed in your web pages to attract people to your site. A keyword analysis is required.
  • Content
    Search engines index words and you want them to index the keywords you’re interested in. Your keywords can appear more frequently when there is more content. In a very competitive market, creating new and relevant content on a regular basis should be considered.
  • Page Optimization
    For your website to appear, your web pages have to be readable by the spiders and bots of search engines. Using the right keywords may not be enough. They must also be placed in the right places and formats.
  • Submissions
    When your web pages are ready to be indexed, you have to make sure that search engines find links to your site. This is done by creating an XML sitemap that contain a list of links to all your pages. The XML sitemap is placed at your website’s root directory to allow search engines to know where these web pages are and include them in their indexes and directories.
  • Links
    Links to your site are very important in a competitive keyword market. We apply a few techniques to get quality links pointing to your site that affect your search engine rank.

Another important variant that plays a crucial role is the age of your website. The older your domain and website, the better it performs. As the saying goes – Time is Money; so waste no more and get started on your search engine project with us today!

Contact our team for more information and services.